The case for Seenly

The problem is real, measured, and largely unsolved

We didn't build Seenly on a hunch. Decades of research show that appointments are hard to follow and harder to remember, and that the people holding a family's health together get almost no support. Here is that evidence, with every figure linked to its source.

5.7m1

unpaid carers in the UK, and survey research suggests the real number is far higher.

49%2

of the key information from a specialty visit is all patients freely recall afterwards.

43%3

of working-age adults in England struggle to understand everyday health information.

No app4

adequately supports families coordinating care across providers, a 2024 scoping review found.

1 · The people

Who carries the load

Behind most patients there's someone keeping track: a spouse, a grown-up child. In the UK, that unpaid workforce is enormous and stretched thin.

The 2021 Census counted around 5.7 million unpaid carers across the UK1. The census question is narrow, though. Polling for Carers Week found that one in five UK adults, an estimated 10.6 million people, are supporting a relative, friend or neighbour because of illness, disability or older age5. Carers UK estimates that 12,000 people become unpaid carers every day6.

The value of that care is hard to overstate: £184.3 billion a year, nearly the entire combined NHS budget of £189 billion for the same year. Unpaid carers are, in effect, a second NHS7.

In the middle of it sits the "sandwich generation": the ONS estimates 1.4 million people aged 16–64 in the UK are raising a dependent child while also caring for a sick, disabled or elderly adult. Most are women; around half say caring limits how much they can work; and 31% show signs of depression or anxiety, against 24% of all adults8.

The pattern is global. In the United States, 63 million adults (nearly one in four) are family caregivers, up 45% since 2015; among caregivers under 50, nearly half care for a child and an adult at the same time9.

£184.3bn7

the yearly value of UK unpaid care, nearly a second NHS

1.4m8

UK "sandwich carers" looking after children and adults at once

12,0006

people in the UK become unpaid carers every single day

2 · The appointment

An appointment asks a lot

Prepare beforehand, absorb complex information under stress, remember it afterwards: the evidence says every step fails routinely.

Before the visit

More than 15 million general-practice appointments are missed in England every year without enough notice to offer the slot to someone else. The 7.2 million missed GP appointments alone cost over £216 million a year10. In hospital outpatient clinics, 7.6% of the 103 million appointments booked in 2021/22 ended in a "did not attend", roughly 650,000 missed slots a month11. And many who do attend arrive without organised questions or an up-to-date medication list.

In the room

43% of working-age adults in England can't fully understand health information written for the public, rising to 61% when numbers are involved3. In the US, only 12% of adults are considered proficient in health literacy13. Medical conversations are conducted in a language most of the room doesn't fully speak.

Afterwards

In a study of specialty-care visits, patients freely recalled just 49% of the decisions and recommendations made; even with prompting, 15% was remembered wrongly or not at all. Patients without a high-school education recalled 38%, against 65% for university graduates2. Classic research puts the loss even higher: up to 80% of medical information is forgotten immediately, and almost half of what is retained is remembered incorrectly12.

3 · The consequences

When communication fails, patients pay

These aren't abstract inefficiencies. Communication failure is one of the best-documented sources of avoidable harm in healthcare.

None of this means any individual appointment is unsafe. It means the gap between what is said and what is understood has consequences you can count.

4 · The response

What helps, and how Seenly is built for it

The encouraging part: the same literature points at what works. Seenly is designed around those findings, without claiming to be medicine.

Prepared patients do better

The AHRQ encourages patients to set a visit agenda and bring a question list, and finds decision aids reduce anxiety and increase involvement in decisions17.

Seenly appointment preparation, symptom timeline, medication list and AI-suggested questions for an upcoming visit.
Symptoms, medications and questions, organised before you arrive.

Before every visit, Seenly puts your symptom timeline, medication list and suggested questions in one place.

Understanding needs reinforcement

Techniques like teach-back (confirming understanding in plain words) measurably improve comprehension18, and shared decision-making tools integrated into care improve knowledge and reduce decisional conflict20.

Seenly visit summary, a recording player with a plain-language summary of the appointment and an AI disclaimer.
Every visit in plain language, clinical terms, and key points.

Each recorded visit becomes a plain-language summary, a medical paraphrase and a checklist of key points, so nothing rests on memory alone.

The coordination gap is unfilled

A 2024 scoping review concluded that no existing app adequately supports family caregivers coordinating care across providers4, while an RCT found a well-designed adherence app significantly improved medication adherence and self-efficacy19. RAND's policy framework calls for exactly this kind of caregiver-facing technology21.

Seenly family profiles, separate health records for yourself, a parent, a child and a partner in one account.
One account for everyone you look after.

One account, a separate profile for each person you care for: built for whoever does the family's remembering.

To be clear about what we are not claiming: the research above establishes the problem and the soundness of the approach; it is not evidence about Seenly itself. Seenly is new. It has not been clinically evaluated, and it is not medical advice or a medical device. It's a tool to help you prepare and remember. Your care decisions belong with you and your clinicians.

Sources

Every figure, referenced

Numbered in order of first appearance above. All links open the original source.

  1. Carers UK, Key Facts and Figures about Caring (Census 2021)
  2. Laws MB et al., “Factors associated with patient recall of key information in ambulatory specialty care visits”, PLOS ONE (2018)
  3. Rowlands G et al., “A mismatch between population health literacy and the complexity of health information”, British Journal of General Practice (2015)
  4. “Mobile Health Apps, Family Caregivers, and Care Planning: Scoping Review”, Journal of Medical Internet Research (2024)
  5. Carers UK, Carers Week 2022 research (one in five UK adults providing care)
  6. Carers UK, “12,000 people in the UK become unpaid carers every day” (2022)
  7. Centre for Care (University of Sheffield) & Carers UK, “Valuing Carers 2021/22: the value of unpaid care in the UK” (2024)
  8. Office for National Statistics, “Sandwich carers, UK: January 2021 to May 2023” (2025)
  9. AARP & National Alliance for Caregiving, “Caregiving in the U.S. 2025”
  10. NHS England, “Missed GP appointments costing NHS millions” (2019)
  11. NHS England, “Reducing did not attends (DNAs) in outpatient services”
  12. Kessels RPC, “Patients’ memory for medical information”, Journal of the Royal Society of Medicine (2003)
  13. Center for Health Care Strategies, Health Literacy Fact Sheets
  14. The Joint Commission, Sentinel Event Alert 58: “Inadequate hand-off communication” (2017)
  15. CRICO Strategies, “Malpractice Risks in Communication Failures: 2015 Annual Benchmarking Report”, reported by Harvard Risk Management Foundation (2016)
  16. “The Cost of Not Addressing the Communication Barriers Faced by Hospitalized Patients”, PMC (2019)
  17. Agency for Healthcare Research and Quality, Strategy 6I: Shared Decision-Making
  18. “Empowering Patients Through Effective Communication: The Teach-Back Method”, PMC (2024)
  19. “Effects of a Medication Adherence App Among Medically Underserved Adults with Chronic Illness: a randomised controlled trial”, PMC (2024)
  20. “Shared Decision-Making Tools Implemented in the Electronic Health Record: Scoping Review”, Journal of Medical Internet Research (2025)
  21. RAND Corporation, “A Framework for Integrating Family Caregivers into the Health Care Team”